Portfolio: ETIHAD STADIUM

Client

ETIHAD STADIUM

Discipline

Commercial Painting
Corporate Signage
Design Services
Environmental Graphics
Project Management

Year

2011 - Ongoing

Location

Docklands

Etihad Stadium in Melbourne hosts AFL games, concerts and other events on a regular basis.

Purple Hills was engaged to complete a major signage project for the exclusive Medallion Club area’s seat signage. We designed and implemented the branding to the new seats, incorporating and scaling 800 logos and liaising with multiple marketing teams to ensure consistency and approval across all stakeholders.

The project involved a local and international procurement process to deliver world’s best practice, resulting in high quality, easy to identify and use seat branding.

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